Total Units Required: 12
Marketing Core (3 units)
| Code | Title | Units |
|---|---|---|
| MKT 3780 | Marketing Research | 3 |
| Total Units | 3 | |
Marketing Electives (9 units)
Group A Marketing Elective Choices (at least 6 units required)
| Code | Title | Units |
|---|---|---|
| MKT 3770 | Consumer Behavior | 3 |
| MKT 4001 | Digital Marketing and Analytics | 3 |
| MKT 4003 | Understanding and Conducting Business Experiments | 3 |
| MKT 4700 | Pricing Strategies | 3 |
| MKT 4800 | Marketing Strategy | 3 |
| MKT 4820 | Brand Management | 3 |
Group B Marketing Elective Choices
| Code | Title | Units |
|---|---|---|
| MKT 3810 | Inclusive Marketing | 1.5 |
| MKT 4000 | Elements of Sales: Tools and Techniques | 3 |
| MKT 4002 | Creating & Launching Innovative New Products | 3 |
| MKT 4004 | Sports Marketing | 3 |
| MKT 4095 | Entrepreneurship Marketing Models | 1.5 |
| MKT 4315 | Growth Marketing Practicum | 1.5 |
| MKT 4770 | International Marketing | 3 |
| MKT 4810 | Advertising and Promotions | 3 |