Total Units​ Required: 15

Prerequisites

  • Calculus I: MATH 1510 Calculus I
  • Microeconomics: MEC 2900 Microeconomics, ECON 1501 Introduction to Microeconomics, or ECON 4001 Intermediate Microeconomic Theory
  • Statistics I: DAT 1200 Managerial Statistics I, ENGR 3280 Engineering Statistics With Probability, ESE 3260 Probability and Statistics for Engineering, POLSCI 2400 Data Science for Politics, POLSCI 3630 Quantitative Political Methodology, SDS 2020 Elementary Probability and Statistics, SDS 3020 Elementary to Intermediate Statistics and Data Analysis, or SDS 3030 Statistics for Data Science I (AP credit for SDS 2020 Elementary Probability and Statistics [2200] will fulfill this prerequisite)

Required Courses (6 units)

MKT 3150Principles of Marketing3
MKT 3250Applied Marketing Research *3
or MKT 3780 Marketing Research
Total Units6

Electives (9 units required)

MKT 3770Consumer Behavior3
MKT 4000Elements of Sales: Tools and Techniques3
MKT 4001Digital Marketing and Analytics3
MKT 4002Creating & Launching Innovative New Products3
MKT 4003Understanding and Conducting Business Experiments3
MKT 4004Sports Marketing3
MKT 4700Pricing Strategies3
MKT 4770International Marketing3
MKT 4800Marketing Strategy **3
MKT 4810Advertising and Promotions3
MKT 4820Brand Management3
*

The prerequisites for MKT 3780 Marketing Research are MKT 3150 Principles of Marketing, MATH 1520 Calculus II, and completion or concurrent enrollment in DAT 1201 Managerial Statistics II.

**

Additional prerequisites are required to take this elective. 

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